HOW apt that this latest defeat occurred just after Groundhog Day in the United States, writes DAVID TULLY.
The Reds, it’s fair to say, have been hiding in their own burrow ever since December 31. Here we are, just a little over a month since George blared out “Nothing’s Gonna Stop Us Now” over the tannoy after the Reds defeated Manchester City to go within six points of Chelsea and clear in second place, and the feel-good factor has well and truly eroded. A quick glance on social media after a poor result will tell you that a lot of Liverpool supporters have, not so much thrown, but positively launched the baby from the bathwater and its landed squarely in front of two banks of four playing a low block.
To many a neutral, it’s an overreaction. Liverpool are only four points away from second place. Only one point away from fourth place. Most of us would have taken this situation back in August. But there’s a strong feeling among those that have been here before. A strong feeling that a malaise has set in. A strong feeling that Champions League qualification, something a lot of us talked about as clear cut back in November, looks to be slipping away.
So, why has the mood among the fanbase sunk so low? Well, one is recent history. We’ve become conditioned to finishing behind the teams currently occupying the other positions in the top six. One almost glorious season apart, we’ve been absolutely hopeless in the league since 2009. Considering our recent diabolical form, it’s not going to be a tremendous surprise if we were to slump to sixth place again. In fairness, sixth is where the realists among us believed we were heading once we checked out of the transfer market with a negative net spend back in August.
Say what you want, but clubs that aspire to win the division do not come into the season showing a tidy profit from transfers. When you consider that this team is coming off of an eighth place finish the season before, then this would suggest bigger surgery was required than was actually performed. The wildcard in all of this was Jürgen Klopp. Only a fool would suggest that he’s not a world class manager, and the very best Liverpool could hope to get. Klopp made us all believe that we could do the impossible with this squad of players. After the initial heart palpitations rescinded, we got behind James Milner as a left-back. We got behind Jordan Henderson at the base of the midfield. And it worked for a while.
https://twitter.com/TheAnfieldWrap/status/828947121021652995
The first murmurings of discontent with Klopp have now begun. It’s not reflected in the ground as yet, though it was disconcerting to see Klopp arguing with a fan the other week, but social media, as it’s want to do, is tearing him apart after every defeat. The frustration is beginning to rise and the voices are getting louder. Some well-known voices in the media are beginning to question the wonder of giving him a six-year contract back in the summer.
It’s not fair. Klopp is doing the best that he can with the players he has at his disposal. Like everyone who’s reading this article, I’m frustrated by our recent blunt instrument approach to games and I’m in the corner of those that want Klopp to shake things up, either by personnel or tactical means. But I have no doubt that he’s the right man for the job.
However, the real problem at this club is not on the training pitch. The problem is found on the other side of the Atlantic. Nothing will truly change at this club while Fenway Sports Group have the reins. Fenway invokes a shrug of the shoulders to many supporters. They’re not a divisive ownership group and strong voices for and against them are pretty rare. They’re middle of the road owners who like to run a steady ship. A steady ship is sixth place. A steady ship is one £30 million player every summer, while your nearest rivals spend double on the next grade of player.
We, the supporters, are ambitious. A lot more ambitious than those in Boston. I’m 33 years old and I do not remember Liverpool winning the league. I’ve seen just three serious title challenges in my 27 years watching the team. But I’m ambitious because I know that this was once a club that was used to winning. And I’m fed up because I want ambition at the very top of this club.
Deep down we all know that FSG have decent intentions, but will not do what is necessary to bring back number 19. The latest domestic and overseas television deals are so huge that owners have zero need to speculate to accumulate. I can imagine what their business instincts are telling them; why spend big going for the title when the current status quo is doing just fine? The ground sells out every week. The line is only going up in revenue streams across the football club. They’re managing the club logically and sensibly.
https://twitter.com/TheAnfieldWrap/status/828965008285511680
But football supporters don’t want logic all the time. Football supporters want to dream. We want to feel as though our club is doing everything possible to win on AND off the field. Everybody at the club, from the cooks in the canteen to the board of directors should be doing everything in their power to get this club challenging for the league. And for that to happen, we need to behave a little less than sensibly when it comes to recruitment. Look, every transfer carries a risk element to it. There’s no guarantee that you’ll be successful by spending big money, but it does carry with it the increased likelihood that you have a stronger chance with what, in theory, should be a better standard of player in your first 11. Some will tell you that for every John Stones, there’s a Joel Matip. That’s a good point, but also bear in mind that for every Alexis Sanchez, there’s also a Mario Balotelli.
FSG are a sports investment company. They don’t need to take any risks when the guaranteed television deals are reward enough. Their asset, purchased for just £300m back in 2010, is now being talked about at being worth £1 billion just seven years later. It’s appreciating nicely, and all FSG has to do is just about enough to keep the club where it’s already at. The Premier League financial juggernaut doesn’t show signs of slowing down, and now there’s serious players from the Far East getting involved. FSG can quite easily walk away with a £700m profit from a rather modest investment. As luck would have it for John Henry and co., it’s the raised profile of the Premier League and the mammoth revenue that television provides, rather than Liverpool’s on-pitch performances, which have been mediocre, which is what accounts for their potential windfall.
Football clubs are becoming globalised. Liverpool are fortunate to have passionate fans around the globe, but there’s a growing problem; there’s not enough of them. Football watchers in the United States and Far East want to support winning teams. Winning teams are what sells. Take a look around any college campus in the United States and you might see the odd Liverpool shirt, but you’ll see a lot more wearing the shirts of the teams currently fighting it out for the Premier League title. Ultimately that support leads to revenue by way of overseas tours, sponsorship, and merchandise.
So, while we try to find this mythic different way of winning, and look down our noses at our rivals spending mega money to attract the best, bear in mind that their fan bases will continue to grow and grow, and their revenue streams will get larger, and ultimately the gap between them and us will get wider. That is unless we finally get our act together.
Now, what was Antoine Griezmann’s release clause again?
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Transfer deals are not the only income and expenditure at a football club so looking at a negative net spend in isolation can create a false picture. Who knows what the clubs balance sheet looks like this year. I am sure its healthy but I wonder if it will show a 100m cash surplus that could/should have gone on players this summer or in January – my guess is probably it won’t.
The other thing to bear in mind is the TV deal. I’d imagine initial discussions are already underway as to what the next deal will look like, and noises from Sky and BT don’t sound entirely encouraging in terms of even matching this current one. FSG, like the other clubs, will be party to those discussions. It may, only may, explain why no-one is spending huge amounts in January as fans of Spurs, Arsenal, United etc are frustrated by the lack of action and will all be looking and thinking that 1 or 2 decent money signings could be the difference -its not just us who see that as the solution.
Its not a sexy outcome or the one most of us would want, but it could just be the reality that football TV revenue could be about to slow and clubs who have to operate within their means are making provisions for that.
Its not what we want, but I could see it being the prudent thing for a club to do.
FSG bought a baseball team that hadn’t won a title since they sold Babe Ruth to the Yankees in 1919. They’ve won 3 in 15 years by splashing cash which means risking their money to win titles.
H&G stripped this place and the owners made mistakes too but who thinks anyone but Klopp cleared out players he didn’t want to buy ones he did (starters mind) with no European football.
Injuries have really hurt (Ings in Oct was for Mane going to AFCON) then Phil, Matip Firmino Clyne etc. Look at Chelsea, like Leicester last year, same lineup every game. What could we have done with a bit of that. Plus, this is year 1. Klopp knows that with next year he needs players.
Criticism based on facts and performance is fair enough but having a go at the Americans because they haven’t given you your fantasy fast enough is just impatience talking.
No they didn’t splash “their” cash. Just because the red sox are local doesn’t stop FSG being an investment vehicle with the same principles. The red sox are the 3rd richest MLB side, worth 2.5 times Liverpool. There are wage caps in MLB. You can’t go mad.
Lots have recounted the similarities between the Red Sox in 2002 and Liverpool in 2010: historic but underperforming clubs, lagging gate receipts despite sellouts (i.e. small stadiums), under-exploited commercial presences, slapdash roster management, etc. Both needed investments and stabilizing. FSG did that for Boston. They won. They’re trying to do that for LFC. I think you can argue about how successful they’ve been. I don’t think you can claim – as the author of this piece does – that they haven’t tried hard enough.
Also, there are no wage caps in MLB. There are league minimums (around $500k/year) but no cap on individual or team wages. Hence you end up with Milwaukee paying their squad $52m and LA paying $225m. It’s a pretty good analogue for the Premier League, honestly.
There is no salary cap in baseball. But there are no transfer fees in American sports. Players become free agents or are traded for others
In 2015 revenue:
Red Sox $398 million
Reds. £298 million
At then exchange rates, Liverpool had revenue almost the same as the Red Sox.
Look at payroll, Red Sox at $189 with Reds at £166 so Liverpool actually has higher payroll than Red Sox.
A team can’t spend value, they can spend cash. Yes, MLB has revenue sharing but where’s the difference you claim? It’s not there.
You are right. FSG haven’t spent big because Klopp didn’t want/need them to. Klopp didn’t want to buy.
Maybe the Yanks haven’t been perfect but it’s clutching at straws to start blaming them now. This article is BS!
During our recent form my inner paranoid fan thought the players had lost their faith in Klopp.
Otherwise I could not explain, just how Alan Shearer couldn’t, how we can remain undefeated against the top six but lose to Wolves, Hull and Swansea and barely make it past Plymouth.
I also find some of the comments I hear, such as Everton are ‘shite’ and other teams are ‘rubbish’ and ‘no respect – we should beat them’ slightly offensive and arrogant. We are not that close from losing some steps to Tottenham and Everton. The others have passed us a while back. Look at our league form and trophies.
What is it about our great club that we can’t solve the left back problem – how many years has it been?
Our Goalkeepers would probably not get into the top ten clubs let alone top four.
A problem in depth where we lose Joe Allen, Benteke, Ballotelli, Sakho, Flanagan and end up being a few injuries away from disaster. Winter comes and the fixture backlog wreaks havoc on our squad and if only someone could have predicted it – but the same thing happened in Klopp’s first season too.
GK – problem.
LB – problem
RB – problem (I was telling everyone Clyne looked wrecked and he was playing every damn game)
CBN – problem (Lucas as back up in the Premier League? Really?)
To be fair the last two games were much better and I think our lack of being ‘cool’ stopped us from beating Hull. Looks like the players really tried but lacked confidence. Shame Klopp did not field stronger teams in the cup to build that confidence.
I reckon the next 4-5 games will define our season. And then comes the summer transfers and we will know for sure.
Well reasoned article and the comment from KM1806
I am not anti FSG but fear that David Tully is spot on with regard to the owner’s ambition, the big worry for them is that worldwide support will fall if we continue to fail to win trophies.
On the plus side they have put us on a sound financial footing but that is not enough for us fans, we crave the Premier League
Only time will tell how the soap opera finishes.
CONUNDRUM
We’ve reached the point in an LFC dip in form where “No ambition! #FSGOUT” has resurfaced. As is common, there are no specifics attached to the accusations regarding ambition. This post implies the owners won’t stump for big money transfers, but I can’t think of a single well-reported transfer that didn’t come off because the owners were too stingy. Can you? The transfer money is available. Jurgen Klopp doesn’t want to make big transfers for the sake of making them. Would you rather have him or a different manager and big money transfers? Because FSG chose the former. I dare you to portray that as simply a business decision or lacking ambition.
I understand the deeply rooted ambivalence about a bunch of sports investors owning the club. But if you think that means they’re happy to sit around and count their money, I’d invite you to examine the other holdings in the FSG portfolio, all of whom have been successful. They aren’t just here for the money. These are smart guys. They could make money another way. Most of them have. But for both business and individual reasons, they want to win. They’re trying to win.
You know this. You refer to ” just three serious title challenges” in your lifetime. One of those was under these owners. So either LFC have never had sound ownership in your lifetime (plausible), or these owners are in fact doing what’s necessary for the club to win at the highest level. It just hasn’t happened yet.
I suspect we’ll keep seeing pieces like this one until it does.
Agreed and excellently put.
Yes Sir.
Klopp has signed a 6-year contract.
Is he expected to win the title every year when we haven’t won it for the best part of 30?
I believe that there is a longer-term-plan in place here.
Everything is falling into place, it just takes longer than 18 months to fix everything!
Come back and moan about FSG if we still haven’t won the title after 4 or 5 of Klopp’s years.
YNWA
Well put Ignignokt.
Perhaps the influence of Skysports and the like also gives off the impression FSG are only in it for the money. This is one that is always been used as a stick:
http://www.skysports.com/football/news/11661/10561129/what-did-your-premier-league-club-spend-during-the-transfer-window
Looks nice on paper, but not sure what is really going on otherwise behind closed doors.
Just have to be patient and positive with Klopp and FSG.
The results on the field haven’t been good enough during their tenure, by a long way. We’ve only finished above Spurs once since they took over!
Hicks and Gillette are the best thing that ever happened to FSG. They set the bar so low, anything could be claimed as an improvement. However if FSG took over directly from David Moores, their record on the field would be more harshly criticized.
Can’t believe internet fans having a go at Klopp. We need to believe, stick together and trust. He’s one of the best managers in the world and we couldn’t have anyone better. Top four this season and build the team for next seasons challenges. We have 2 teams above and one below us who earn and spend more than us, so on par for the season so far. FSG have put us on a sound footing with a sustainable business plan, revenues going up, hopefully top four and I’m convinced money will be made available for the right player. Remember Arsenal only started buying at the high end of the market in the last few years, like it or not that’s the business model we are replicating.
A lot of good points in this article. It’s all pretty bleak for us fans.
But, one action suggests FSG aren’t happy to sit mid table. Firing Brendan, appointing Klopp. The timing of the sacking surprised us all. BR would have been a safe pair of hands for a few more seasons of mediocrity.
If FSG didn’t want to give it a go, why go through that expense? I don’t have an answer, it just seems at odds with the assumption they don’t care.
I’m surprised they haven’t taken their profit yet. With the new tv deal, Main Stand built and Klopp in place, I thought they would have sold their share, or a large part of it, by August 2016. Revenues at an all time high and stability in the form of a top manager would have made for a decent selling price.
If the author was correct, Manchester United & City would be 1st and 2nd.
Hard to disagree with any of this. The owners are not in this for the love of the club like we are. For them, buying liverpool was a cold, hard ‘bottom line’ investment decision, nothing more and nothing less. They aren’t bothered about winning, they only care about maximising the value of their asset through commercial deals and bricks and mortar.
We’re trying to compete with teams who can bring £35 million lads off the bench on 90 just to waste a bit of time, or field weakened starting XIs that cost £290 million. For Liverpool to even think about seriously competing with these guys it’s going to take at least a £200 million summer. Unfortunately that will never happen under fsg and so the cycle continues, rinse and repeat
It’s jealousy, envy, call it what you want. We’ll happily give it the beans that city or Chelsea are buying history with dodgy money and fake deals , we’ll take some moral high ground but the cold fact is a large number of Liverpool fans won’t settle until we get the same – Stanley park turned into some campus, 200m spent each season on players. The Chinese.
Too many of our lot are hypocrites. If you want a moody Billionaire then shut the fuck up next time you claim chelsea bought their recent history. Can’t s it’s what you want us to do now. Buy it.
Can I just point out that I’m not advocating that route to success, just saying that’s probably the only way we’ll get there now!
Unfortunately we’re caught between the devil and the deep blue sea; the thought of doing a Chelsea or a city is enough to make the blood run cold for most of our fans but on the other hand it is impossible for Liverpool to compete at that level without that kind of investment. United, City and Chelsea are the richest 3 clubs in the country so it is no coincidence that between them that they have shared 11 of the last 12 titles, 12 of the last 13 by the end of this season. We all want to see us competing for the title season after season but unfortunately that is what it takes to do it nowadays which is so depressing. Modern football is shit.
I don’t know what the answer is, but people can’t expect title challenges we’re dealing with negative net spends and relying on academy kids when someone gets injured.
Pablo, yes modern football is shit.
Modern Football is the same as with Art, Film, Music, etc. The romantics will go on about love of this and that, but one of the cold hard facts is that you have to work the business side too and sometimes it comes first however unromantic it may be.
So is it possible to that FSG (and Klopp) are in this to win by also maximizing profits as part of the plan towards sustained success?
Why should we think it is one or the other?
For me so far, Klopp managed to get most of the same £290 million team assembled by BR to nearly challenge on all fronts and two cup finals last season.
It’s easy for anyone to point out negatives (especially in hindsight). So I will try for positives then.
– FSG signing Klopp in the first place and also signing him for the long term is a strong intent.
– The appointment of Stevie G for youth development.
– There is a lot of work also do with the academy that Klopp may have brought up as part of the deal. It is also an area that may work for their so called money-ball tactics as FSG critics call it, because it allows for young development and players to grow into the team and eventually be sold off, but this I accept as part of the business.
– Sponsorship deals, stadium expansion and future plans for more changes is aimed at profit otherwise why bother?
– FSG have given Klopp money to spend from the evidence of Mane, Gini, and others. Mane and Gini are both £50 million between them, while the others Matip, Grujic, etc make up a bit more. Is it great figure to balk at, no.
– FSG have taken this long to get someone like Klopp to help them build on Liverpool’s resurgence. If they wanted a muppet to manage LFC they would have hired one to do the job. That’s why I don’t think even BR should get the flack, he wasn’t a great manager just an inexperienced one, and FSG still backed him. He made poor decisions.
Yeah I get angry and frustrated with Klopp with some things, but I have to leave a lot of room for error. Imagine what room he has to work with for major errors too, as well as FSG.
Anyways I think spending insane amount of money buys us many things, but as you say, for the love of the club, that will not and can never be bought, unless you think the contradicting statement of splashing the cash can do this?
I think one of the points I was trying to make was simply that the Manchester clubs and Chelsea have skewed the market so much that the only way to compete with them is to fight fire with fire. Now doing that goes against everything we stand for as a club and it is not something I would be comfortable with. Maybe other fans would, but not me. I’m am not a ‘sugar daddy’ tubthumper; I hate what City and Chelsea have done to the game.
I am just stating what I believe to be a fact, and that is that the financial reality we live in now is that if you want to be consistently (not one-off like Leicester) challenging for leagues and European cups the only way to do it is to spend ridiculous sums of cash. We’ve seen the FSG model in action for 7 years now and the cold hard evidence of where it gets you is right there in front of you: 6-8th in the league, occasional cup run and the odd top 4 finish if you’re lucky, basically Everton under Moyes.
Again, I’m not saying FSG out, I’m not saying lets get a shady oligarch in and spend a billion quid. I’m just merely pointing out that we can’t compete where we would like to be competing with our current approach.
Its called “Modern Football”. You may have heard of it. Everything is for sale. Everything is bought. Like Dunkin’ Donuts. Time has proven sheikhs and oligarchs win titles. Burger Franchises don’t. The next 7 years show no immediate sign to being any different to the next 7 under FSG. We know who they are and how they work.
Wtf are you talking about H&K? Dunkin Donuts is not a Burger Franchise, and who said Burger Franchises win league titles?
If you understand most of the comments made by other fans on here, they are saying sponsorship is a part of the revenue that is generated and even though it may not be clearly evident where exactly the cash from that goes, it is still something that the club relies on to build their presence and reinvestment in the financial and football market.
Peter Reilly made a good point about how the Glazers at the Scum’s were not welcomed for a many years, and that Ferguson learned what it meant to build on the financial clout through success on the pitch and off it.
So what do you say to that then?
Seriously impressed with the comments on here. Reasoned, measured thinking and a far cry from some of the crazier stuff going round the net since our recent slump.
One thing that would really help is if the owners, or at least their reps on the Board or the CEO, could sense the anxiety and come out with some kind of a statement to say what their plan or business strategy is. But to say nothing, or next to nothing, just adds to the hysteria as people seek to fill the news vacuum with ever more gloomy predictions and theories about FSG and their ambitions.
Ian Ayre is leaving and has probably mentally clocked off already. But what about Mike Gurdon? It would be great to hear from someone in authority. Otherwise it’s just the manager fielding these questions all the time at the press conferences. Though he’s good at it, Jurgen doesn’t have all the answers and it’s more than a little unfair to leave him to face the music alone.
I want FSG to pay higher wages to attract players but as I say that I wonder where the money comes from. I’m only playing devils advocate here but your reasoning has left unanswered questions.
1) What about FFP. It still exists. The lessening of the rules states £25m can be invested providing a business case is sent to UEFA that states how the investment can help the club grow.
2) If Liverpool have broken even in the last 2 financial years then where does the money come from to increase our spending. The tv money will offer some granted but some of that will have been spent on Klopp and his team plus wage increases.
3) Why would Griezmann join a club that’s won 1 shit trophy (only just) in a decade. No league title for 26 years and has only been in the Champions League once in the last 6 years. Yeah, but Utd do it. Utd are by far a bigger club than us. We could probably attract the odd journeyman but not the most ambitious players. Didn’t Sanchez beg Barca not to make him join us? It’s clearly an issue that can only be addressed once we get back into the CL. We should have reinvested the Suarez money better when we were last in it but then Rodgers was no pull for good players.
I want us to be the best with the best players but we have to be reasoned.
This season’s positive net spend was down to Klopp. We almost certainly know that. Would it be right for FSG to insist he spends? I don’t think so.
I’d like to see less players but more quality attempted for if we don’t have the money but I think where LFC need to improve still is in recruitment. We know already that Jesus at City is gonna be good. We can attract his sort.
How about coming on to the comments and explaining where the money comes from and how we attract world class players? We all want the same thing. I’d like to know the solution because I’m not seeing it.
They know Liverpool are a sleeping giant. They’d have the new global income knock-on projections for a Sports Club like ours to win the league- it’d be the equivalent effect mu had in ’93 and many times more with today’s market. Continuous success could put LFC into world Top 5 with a couple of titles and could double the club value in a short period. They know their maths and have been here before with other sports and sleeping giants.
To ask are they ambitious enough to win the league is really asking are they ambitious enough to bankroll outlandish deals, half of which could be duds without guaranteeing the title and you can’t then get rid of.
It’s looking like it’ll be a chicken and egg situation. Get CL, JK can attract more of the player types he wants. He claims that money’s not the issue but the availability of who he wants to attract at the right prices for his plans.
FSG have already taken an ambitious gamble by believing in him and effectively giving him control of the club until 2022. If we disagree with FSG, effectively we are disagreeing then with Klopp as the Master Planner that they’ve chosen to oversee Everything.
Here’s one for us all- mu fans wanted the Glazers out but Ferguson refused to join in the chorus. He knew the facts, he knew what he had to do on the pitch to attract the commercial sponsorships (whatever the brand names) to get the resources to strengthen the squad. In the meanwhile, he went to work, and despite losing out on the likes of Ballack and Nauer and others, he never cribbed about the owners. He resonated confidence and won league after league with the cash generated even to the point in 2013, of winning with possibly the worst squad in his history. Klopp is as well informed.
Klopp is resonating that confidence, he knows it’s up to him and he’ll get what he wants at the price he wants from FSG. He has a different way, has shown a different way already, and I say, give them BOTH time and support, not rage.
We are competing with Everton. Our squad is not som dissimilar in depth or quality. Thats the unpalatable reality. The difference in revenues is a sign of the profit potential. And that is evidently all FSG are here for. Season after season FSG prove this. I fucking hate FSG.
Owners who needs them? We do but owners who want success in the first instance on the field not the books.
We all accept business should be well maintained and indeed profit is not a swear word, however greed is unacceptable in most people’s eyes. The world financially collapsed recently due to bankers and the stock exchange crowd, sadly some of them decided to move into other areas of business, sadly LFC has seen the reality of that with the current crop of owners, seems we are much lesser risk than the stock exchange.
A Strategy is called for and I will spell out mine with the reasoning. LFC depends on YOU the fans, be it ticket sales, merchandise and in fact sponsorship deals rely on good relations. Therefore we must have an end goal when considering what we as fans want, a better side, more attentive owners but beyond that we need a say in the long term future of our club, and here’s a way of achieving said goal.
The club is allegedly valued at 1.16 billion up from 280m only 7 years ago, let’s take that as gospel. There are a number of interested parties we are lead to believe in particular a far eastern Government supported organisation. We the supporters through representation can offer a deal, to reduce the value of the club by working together and effect the clubs income streams, sadly it is as simple as that, but we must be together.
Our offer to the incoming owners is simple whatever, the value of the club becomes from this day forth and believe me that could be vastly less than the current valuation the fans want the difference as shares in the club, with an appointed representative body on the board of directors.
Our club will remain for centuries and we the fans need to make sure its future is in good hands, hold majority shareholders to account and work towards a brighter future, not only for the club but Liverpool City the very reason the club exists in the first place. I believe we could work towards an initial 20% stake holding giving us the clout required to have an effect.
Before you run off with bad thoughts I am not suggesting we want to run the club that’s what an appointed board is for and a quality Manager such as Klopp, what I am suggesting is the future income will be used as intended, with the priority of success on and off the pitch. All profits attained with our shareholding be used to support local issues surrounding our great City.
Lastly under new leadership the Spirit of Shankly are potentially in the ideal position, and we the supporters should support them PROVIDING they are re-structured to handle such a task.