I WENT to Hamburg for my stag do last weekend. The things that happen in Hamburg; the things you see. A drunken mate, for example, managed to fall asleep on a live amplifier in a nightclub, such was the impact of Astra, the local lager. I think Motorhead’s Ace of Spades was playing at the time.
We stayed on the Reeperbahn, a thoroughfare known as the most sinful mile in town and, naturally, we didn’t move too far. But when we did, it was worth it.
St. Pauli are anti-racist, anti-fascist, anti-homophobic and anti-sexist, a club that welcomes supporters to matches with AC/DC’s Hell’s Bells blasting out of the public address system. St. Pauli is also the first football club in Germany to integrate a set of fundamental principles, which dictate how it is run.
Point three of five reads: “St. Pauli FC is the club of a particular city district, and it is to this that it owes its identity. This gives it a social and political responsibility in relation to the district and the people who live there.”
Their ground, the intimate Millerntor, is a five-minute walk from the Reeperbahn. St. Pauli boast one of the highest average attendances of any second division team in Europe. Inconveniently they were away at Red Bull Leipzig on Sunday afternoon. So off we stumbled the evening before to the far west of the city where Hamburg, or rather, HSV, play their home games at the cavernous 57,000 seater Volksparkstadion.
I didn’t plan to make the event the subject of a column. Yet I had left Anfield the previous Monday through a Main Stand exit where a sign thanks fans for visiting and it got me thinking. You shouldn’t just visit Anfield. It sounds mushy but if you go to Anfield enough, it is a place that remains in you. I accept this as an admittance of guilt: you pay, you visit; you pay again.
The sign is a reminder that the wealthy visitors are abundant and they are able to attend because they are connected and connection brings accessibility. The irony is, those who expect to encounter a buzz at Anfield but are left disappointed when they don’t because Bournemouth are the opponents on a warm Monday night in August are probably taking the seat of someone who might help create a more memorable experience.
With so much being said and written about the Bundesliga being the best in the world for fans, making a comparison was irresistible.
Hamburg were hosting VfB Stuttgart and both were hammered on the opening weekend of the season. A goalless draw and a subdued mood seemed inevitable. Surely the Bundesliga — the atmosphere, the standard of football, the entertainment and value — couldn’t really be that much better. Surely the Volksparkstadion would be soulless, like one of those Premier League grounds located on a retail estate.
In the Premier League, indeed, 10 clubs are owned by billionaires. In Germany, the 50-plus-one rule exists, which means a club’s members have a controlling stake and commercial interests cannot take over. At Bayern Munich, Audi and Adidas each own nine percent but the members control the rest. Wolfsburg and Bayer Leverkusen operate outside this boundary but that is because both originated as sporting clubs created by workers at Volkswagen and Bayer, the latter being a chemical and pharmaceutical company.
Membership in Germany means fans are able to take care of what really matters. There will always be winners and losers — titles, promotions and relegations. But football needs to keep supporters enthusiastic and wanting more in order for sustainability to be realised: for it still to be there a century from now, for children to see it live, to be inspired, to go on and play themselves. It sounds basic — drastic even — but otherwise, the world will stop producing footballers or good ones, at least; ones that make you want to go back and watch your team, ones that continue the cycle from generation to generation.
Maybe that is why England consistently struggles to meet expectation, being a country where stadiums, for the last 50 years at least, have either been too violent or too expensive for children. It might explain too why Germany have achieved rather more on the international stage.
Presently, the Bundesliga has the lowest ticket prices and the highest average attendance of Europe’s five major leagues. Me and 11 other lads from Liverpool got into Hamburg because clubs limit the number of season tickets to ensure everyone has a chance to see the games, while the away team has the right to 10 percent of the available capacity. We parted with less than £17 each for our tickets near the away end. Included in that was public transport to and from the stadium for three hours before the kick off and three hours after.
On the trains, we saw Hamburg and Stuttgart supporters talking, drinking and singing. They were still together over at the Reeperbahn at 4am, identifiable through blurry eyes because of their white replica shirts.
Before the madness, the Volksparkstadion, with its roof sent from space, was almost full as the players warmed up because the beer and food is affordable, creating a greater sense that something exciting is about to happen before the kick off.
We sat next to a lady in her 60s, a season ticket holder for decades, someone who feels safe enough to go on her own. Near her was a Stuttgart supporter who celebrated his team’s goals without fear of reprisal. Passion was everywhere to be seen but arbitrary aggression was not.
In Germany, it’s the little bits of effort from the clubs that make you — the supporter — feel valued, as though you’re making an appreciated contribution towards the well-being of the club.
There is effort, like the 50 litres of beer distributed on the terraces at the Volksparkstadion among all supporters — home and away — when Hamburg score a goal. Hamburg scored three against Stuttgart. That’s 150 litres — the size of the biggest fish tank you’ve seen.
Fortunately, Hamburg won. Stuttgart only scored twice and Hamburg’s winner came as injury time approached. There was a sending off and the standard of football was below average.
Yet the intent was there to take care of the fans regardless of the outcome.
And that is why the Bundesliga is winning.
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Pics: David Rawcliffe-Propaganda Photo
Alas, it’ll never happen here….
Great article which reflects my experience of watching German football in Berlin, Hannover, Nurnberg and Munich in recent years. Luckily we and a group of mates also had the privilege – and yes if felt like a privilege – to watch St Pauli a couple of years ago, and tickets were like hen’s teeth in those days but thankfully was able to pull a few strings via a mate who worked for Hertha Berlin at the time. The atmosphere before the game outside was fantastic with loads of food and drink concessions being used by both sets of fans, live football being shown on screens, great banter and really enthusiastic staff eager to help. Inside the stadium was even better with St Pauli fans being so delighted that we had come to see their team that they insisted on buying us beer and food throughout the game. We all agreed it was the best match day experience we had ever had and something that our clubs could, but won’t learn from sadly.
As someone who also enjoyed my stag do in Hamburg I wholeheartedly endorse this article.
Not until we get safe standing will the match day experience change for the better.
What a great article, especially as I went on a similar trip a few months ago.
My first european club match was the beloved Reds v QPR last year, RAFA banners and all that. Drab atmosphere, decent football, decent people around us, most people there for the experience rather than the footy it seemed.
The next weekend we saw HSV vs. Freiburg, the football was dreadful, the atmosphere, crowd, camaraderie was incredible. Sat in our seats shortly after kick off, no one around us minded as they realized we didn’t speak German. Instead of wondering why we were there, they treated us like we were longtime fans of the club, bought us countless beers and attempted to teach us their songs. The passion for the club was infectious.
It pains me to say but the experiences were miles apart, I will definitely see as many LFC matches as my wallet can afford but I will be catching a Bundesliga match each trip as well. The Bundesliga is definitely winning.
Went to Dusseldorf in May with the lads and we took in the Borrussia Moenchengladbach v Leverkusen match. The whole match day experience was far more fan orientated than our 90 minute moneygrabbing charade in the premiership. Good article.
Btw, went to the Gladbach supporters club on site and they have a room dedicated to LFC, with flags, photos, scarves and pictures etc no doubt due to 1977
I’ve not experienced many better atmospheres than the Millerntor, they sing a mean YNWA and all the fans stay behind to applaud the team as they go round applauding the fans, even after a defeat. Not a nasty atmosphere in any way, nice to stand and be able to drink and sing on the terraces. After games there are djs and parties going on for hours after the game has finished. SV have never been relegated since the formation of the league in 1963, a fact that made their play off come back against Karlsruhe even more exciting last year.
‘Pirates, Punks & Politics’ is worth a read – a Watford fan disillusioned with English football starts travelling to St Pauli games as much as possible. https://www.waterstones.com/book/pirates-punks-politics/nick-davidson/9781907524417
Good article.
Went to see St.Pauli a couple of years ago – was blown away.
Got a ticket outside the stadium for seven quid, er… price on ticket seven quid!
Stood in the Ultras section ( which was > 30% women btw) – everyone drinking beer, nobody drunk.
Amazing atmosphere – everyone behind the team throughout until the end, singing constantly (they got done 3-0) – and all clapped the team off for their efforts. Such a great experience for the supporters.
Will be in Liverpool for the Psych Fest – will try for a ticket outside Anfield to see my beloved reds – any going for £7 let me know!
Went to see Rep of Ireland against Germany in Stuttgart about 8 years ago and was blown away by how easy everything was,
Bars with there own micro brewery everywhere (inexpensive pints),
Bars plonked in the middle of streets or squares selling humongous glasses of beer also inexpensive and in most cases right next to someone firing out the nicest bratwurst etc,
Big screens showing matchs all day & then when it was time to head to the game it was a few minutes walk to the most punctual public transport system you will see (I’m comparing all this to Ireland btw),
Me and my mate were in the away end and were pis*ed off about it as the rest headed off laughing at us but it turned out to be great as the Germans around us treated us very well,
Granted they won 1-0 and we rarely threatened but the beer was getting passed to us, loads of questions asked and some decent info on good bars & clubs to look up that evening,
Best footie experience of my life.