IN mid January, I wrote an article on here entitled “Don’t piss on our backs and tell us it’s raining”. In it I stated my belief that, despite rhetoric to the contrary, Liverpool has grown into a Director Of Football-based structure by stealth, albeit with direction from a group of people (a committee) rather than a single individual in a single role. A ‘Directorate of Football’, if you like.
A few weeks later, following a run of form that saw a resurgent Liverpool reinstalled as genuine contenders for a top four place, two largely identical articles appeared in the national press (one from Matt Lawton in the Daily Mail and another from Andy Hunter in The Guardian) detailing how Liverpool’s season had been turned around after losing away in Basel to a side playing 3-4-3. They told the same story: a long dark night of the soul on the part of the manager, fear of the sack, lonely pots of tea at 3am, some ingenious problem solving, radical changes, and a magical turnaround in form.
You don’t have to be Lieutenant Columbo to work out that Brendan Rodgers prompted those articles. That he did says a lot, I believe, both about how secure he feels about his tenure at Anfield, and about who really calls the tune behind the scenes. Despite rhetoric to the contrary that highlights the manager as the club’s footballing figurehead, I think the fact he felt he had to do this underlines my point from January: it’s Liverpool’s Committee — its Directorate of Football — that calls the long-term tune. The manager himself? He’s not feeling certain of his own job security.
Quite who benefits from this I’m not sure. It seems that, when Comolli and Kenny left the club, the football side of things underwent a significant restructure, on someone’s recommendation presumably (there were rumours of consultations with all sorts at that point, of course, from Cruyff, to Van Gaal, to David Dein), but it’s a restructure that’s been pursued confidently on all fronts since. Scouting’s been overhauled globally. The approach to youth development? The same. In those regards, it’s been done in a strident, assured manner — we haven’t hidden from difficult changes. We’ve gotten rid of major figures in the club’s recent history — people like Pep Segura and Rodolfo Borrell — and we haven’t flinched from doing so in the name of ongoing progress.
So quite why we’re so lily livered about admitting to our own nature on the senior side, I’m not sure. We have a Directorate of Football. Did we not realise that’s what we had initially? It was a point of confusion right from the day Rodgers was unveiled. Ian Ayre said, “It’s not so much a Director of Football as a committee of people who help direct things to do with the football side of the business”, or some such bollocks and clearly Rodgers swallowed it thinking ‘I’ll put them straight in time’. On that day, Rodgers said: “A Sporting Director or Director of Football, that was something that I made quite clear that I couldn’t work with.” But it’s exactly what he’s had to work with during the entire time since, and not only that — it’s become steadily more entrenched.
Take the job titles, for example. Blink and you would have missed it, but while you were looking elsewhere, Dave Fallows’ job title has been changed to ‘Director of Scouting’, while Michael Edwards’ has been changed to ‘Director of Technical Performance’. (Sadly for Barry Hunter, he remains the plain old ‘Chief Scout’.) What do you call a Committee of Directors? A Directorate, that’s what. And as Tom Werner recently confirmed to the Supporters Committee, alongside Rodgers and the other football bods, at any given session there might be up to four or five suits in attendance — take your pick from Henry, Werner, Gordon, Hogan and Ayre.
In theory this leads to a joined-up consensus view on how the club does its transfer business, as led by the manager and his vision for the club; however, in reality, it pits three groups against each other: an ambitious manager intent on pursuing that vision; a set of suits focused on asset value, wage bills, and resale potential; and a set of analytical boffins, scouts and talent spotters somewhere in between. In an ideal world they achieve that consensus; however, in reality, you end up with uneasy compromises, and when viewed together, groups of transfer decisions that don’t always make collective sense against their footballing backdrop.
Now that’s not necessarily a bad thing. As fans we want what’s best for Liverpool Football Club, not what’s best for Brendan Rodgers. If the two coincide, then fair enough, but if not, it’s surely only right that his wings are clipped a little from time to time, isn’t it? Well, that’s the thing. If Rodgers doesn’t want to work that way, and that’s the only way we’re prepared to work, something has to give. And what’s given thus far has been any sense of overall congruence.
Much of what we see on this is hearsay, of course, but there are key points of evidence that betray the lack of unified, joined-up thinking under this set up. We have Balotelli — one minute he’s ruled out, the next minute he’s signing. We have Ian Ayre flying to the Ukraine on an abortive mission to tie up a player he never had any chance of signing. We have Jordan Henderson gift wrapped for Fulham and a last-minute veto over a proposed move for Clint Dempsey. Sometimes things don’t make much sense from these fellas (albeit the last example predates the involvement of many of the names listed above).
Elsewhere, some of the activity seems joined up. Take the following: Coutinho, Aspas, Alberto, Ilori, Mignolet, Sakho, Origi, Can, Markovic, Balotelli, Moreno, Manquillo. While they haven’t all been successes at Liverpool, they all have an air of analytical rigour about them — players who’ve either started their careers strongly and fallen out of fashion, solid talents plucked from unfashionable clubs, or raw talents with the potential to springboard to another level given the right framework around them. That approach worked well for Manchester City of course. Think players like Kompany, Boateng, Zabaleta, and so forth. These are deals with limited downside value to the club, with the risk of failure largely factored into a relatively reasonable asking price.
Meanwhile, several signings have felt like manager’s picks, again with mixed success: Allen, Borini, Lallana… it’s speculation to a large extent, but everyone knows the folk tales about who’s responsible for signing who. Everyone’s had those chats in the pub, haven’t they? The common theme that emerges is one of a schism. The manager wants one set of players, the others want another set of players, and they go from there. If the two sets overlap, happy days. If not, who wins?
Well, nobody really. Long term, this problem is only going to fester. It’s not going to magically heal itself. If the club has a de facto Directorate of Football in place, for me it’s only natural that a manager who initially said he’d refuse the job if he had to work with a Director Of Football finds himself uncomfortable, and insecure enough to play politics with the press. All this underlines the fact he’s fallen in love with the club, as tends to happen. But whether it’s sustainable is another matter.
You never know with FSG. On balance they’ve done a great job with the club since they took possession of the keys, but they’ve had their moments, not least their treatment of Kenny. And if they can sack Kenny with a cup freshly placed in the cabinet, they can sack anyone. (Incidentally, whose appointment preceded Kenny’s ouster? Michael Edwards, that’s who. Could it be his influence is quietly key in all of this?)
Managers aren’t sacrosanct under these owners, no matter what we might like to think. So where does that leave us? Well, all we can do is insist on common sense. If they were mad enough to make a change, we can only hope they realise that the only free lunch in modern day football is continuity. It’s like value investing. You buy assets cheap, you squeeze out the maximum value from them at the minumum feasible maintenance cost, and after you’ve held onto them for as long as they continue to be useful to you, or until you find assets of superior value, you sell them for as much as you can squeeze out of whichever unwitting buyers you can find. Do that in tandem with a good footballing plan and the kind of indomitable spirit that says you deserve to win, even in the face of the odds, and then you’re onto something. Your growth will compound upon itself. But you won’t be able to do it unless you recognise yourself for what you are.
If we’re to operate under a Directorate Of Football, and if we’re not prepared to back this manager and his plan with everything we have, and with all the resources at our disposal, then maybe we need to just bloody commit to that approach. It kind of has to be one or the other, or we’ve literally no chance of competing.
Read: Season ticket prices – A letter to John W Henry
Read: Liverpool: Little more than a balanced investment portfolio?
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Pics: David Rawcliffe-Propaganda-Photo/PA Images
Maybe you’re over thinking this ‘directorate’ situation, with regards to the way Brendan sees it.
Yes, there is a meeting of two methods, in that we have American owners who are highly experienced (and successful) doing things the USA way, with a manager who only picks the team and sets the style of play with a squad that’s been bought by other people, who base their purchases on analysis.
Compared to the traditional English method of the manager having the final say over who comes in and out of a club.
But , to me, Liverpool seem to have found a compromise between having a director of football ,which, in my opinion, undermines a managers position and just letting one man,(the manager) ,have all control over what has nowadays become a very valuable asset.
Rogers is smart enough to understand that football, as a business, has changed so much recently, with regards to potential revenue, that, to leave any one man in sole control is maybe not such a good idea from an owner’s prospective.
With this ‘directorate’ Rogers will not always be a lone voice when it comes to who he wants to bring in. Some of the others are bound to agree with him on any player he mentions. I doubt he has ever asked for a player and been unanimously rebuffed,or told you must have this player by all or any of the other decision makers.
I imagine he sees players he likes, after the scouting dept have done their thing, then sits down with the others to see if it can be done.
Not unlike most clubs, if you think about it.
Sort of my thoughts too.
You have scouts, a data guy, the business guy who has to report to the owners and the contracts guy who goes and carries out the purchase one price ranges and wages have been agreed (ayre).
The owners are saying check who is nearly out of contract, who is under appreciated and who is not at peak age and value. Hardly obstructive.
Even then they sanctioned Lovren and Lallana who were clearly over priced.
In reality, the manager is asking for a type of player and the scouts are giving him options. The business guy is trying to influence the scouts lists in what is a sensible way but not making football decisions.
This directorate concept is fans creating an image of the committee that is somehow a body that works without the manager and against him. That’s clearly a nonsense. There’s work they are supposed to do on their own and report back.
Thing is the main first team signings Lovren and Lallana look like Rodgers working without the committee though they would have given their opinions.
I think what’s really hurt is the two summers prior to last season. In fact each summer window until last summer has caused problems, 13 and 12 were terrible windows although we were losing money hence loans and attempts at bargain purchases like Apas and Alberto.
But the net effect of failed windows adds up.
Last summer was thought out and balanced. A CF, CB, AM were bought aged 24-26 as immediate starters which BR had insisted on for some time ie not just kids.
Then we bought youngsters in 2 FBs, an AM and a CM with defensive qualities.
That looks balanced from an age perspective, the younger players are high quality and don’t necessarily expect to start all the time.
Now it turns out the younger players are more reliable than the immediate starters. Lovren is poor, lallana has lots of injuries and is not better than sterling or coutinho, and Balotelli does his own thing.
So the question is
1. Why were the 12, 13 summers so bad,
2. How did those 1st teamers get chosen. Did the scouts have alternatives that BR rejected or were they just not available to Liverpool.
Answer those, particularly number 2.
In my mind it’s those first team purchases, immediate starters that are the problem.
Balotelli was at the end of a long list of candidates we couldn’t get or didn’t want eg Bony, Remy, Sanchez, Mitrovic, Lacazette. BR said it was him or no one. I blame the scouts, should have had more options for him but again we don’t know if he rejected others.
Lovren and lallana were never better than those we had so I am hugely critical of Rodgers there.
It seems Rodgers is seduced by “system” teams in Swansea and Southampton where the systems they play limits responsibilities and creates more than the sum of their parts. It becomes plug and play team building and players can look better than they are.
We then paid hugely for what are essentially journeymen players. Between Rodgers and the scouts could they really not find any better? Or did they find others but Rodgers wanted these guys.
I reckon if it was just the committee minus Rodgers we wouldn’t have bought those Southampton players.
Add to that Rodgers doesn’t build strong defences or midfields and we have a problem.
Compromise is like lukewarm tea, the Devil’s own brew.
http://www.theguardian.com/football/2015/apr/03/liverpool-raheem-sterling-arsenal-brendan-rodgers
The Liverpool manager added: “It is the model of the club. Whether I like it or not, it is how the model is set up. I do the best with the players available. Yes, I think the most successful teams will average 28-29 years of age and ours will be below that. You will see that in the United game, where a lack of experience shows. That is why they are here – to learn – and when it is like that it will go that way sometimes.”
I thought that last paragraph from Rodgers’ presser/Guardian piece was unbelievable & didn’t get the debate or coverage it deserved! I felt it was very much “listen lads, this is the hand I’ve been dealt with by others so we just have to get on with it” – question is, how long will Rodgers put up with it???